Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/889894

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Page 44 of 78

HARDWARE RETAILING | November 2017 40 40 HARDWARE RETAILING | November 2017 By Renee Changnon, rchangnon@nrha.org E(scaping) Old Habits I n the past 15 to 20 years, consumer preferences have changed, as they look for environmentally friendly alternatives to traditional lawn and garden practices. Today's consumer wants products to enhance their yard without contributing to pollution, killing off pollinators or inadvertently harming pets and people. To meet these expectations, retailers like Michelle and Jeff Leopold of Marin Ace Hardware in San Rafael, California, have become experts in eco-friendly lawn and garden offerings. Hardware Retailing spoke with the Leopolds, as well as retailers from three other stores across the country, to gain a better understanding of this growing niche. In the following pages, learn how these retail operations are leading the charge in modern landscaping ventures in areas like beescaping, birdscaping and petscaping. These terms, which have become more common in recent years as they pertain to lawn and garden, are all examples of ways customers are looking to make their outdoor spaces eco-friendly. In fact, the U.S. Environmental Protection Agency (EPA) encourages the idea of greenscaping, which is "a set of landscaping practices that can improve the health and appearance of a lawn and garden while protecting and preserving natural resources," according to the EPA website. More specifically, petscaping is a way to protect pets from ingesting harmful chemicals, while beescaping and birdscaping are both designed to create a home for desirable visitors, like bees, butterflies and birds. Plus, these practices also encourage a healthier, more lush garden with help from nature's friends, making them a natural extension of the greenscaping ideals. Promote an Earth-Friendly Oasis for Birds, Bees, Pets and People This month's Category Spotlight is sponsored by K-CO Products

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