Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | November 2017 44 At Green Thumb Nursery in Lake Forest, California, the varying generations who shop at the store also have different preferences when it comes to making purchases in the lawn and garden category, store manager Karen Sandell says. Rather than phasing out the products her older customers prefer, she has a selection that appeals to all. "We make sure to meet the needs of the young families wanting organic products while still carrying the products our older customers are used to and prefer," Sandell says. "And while we order a generous segment of plants that are organic, such as vegetable plants, we don't have organic ornamentals because they are harder to find." Show Customers How to Attract Bees, Butterflies and Birds Along with wanting organic plants in their lawns and gardens, consumers also want to aid the pollinators that help keep their gardens in bloom. At Marin Ace, discontinuing products featuring neonicotinoids was a top priority for Leopold, who learned the damage these insecticides impart on the insects that come in contact with them. The store only sells neonic-free plants, and all pesticides that contain neonicotinoids are labeled as "harmful to pollinators." Since pesticides containing neonicotinoids are linked to the international bee colony collapse disorder, Marin Ace is a resource for customers who want to help the bee population. According to Leopold, the loss of bees is becoming a big problem, as many bees not only produce honey, but they are also vital in pollinating a variety of plants, including ornamentals, fruits and vegetables. Retailers can also offer habitats for bees, which Holdridge Home & Garden Showplace stocks. The store sells a beehive starter kit as well as mason bee starter kits. These kits provide customers with everything they need to introduce and attract beneficial mason bees to a garden. The mason bee starter kit includes a bee nest, an informational book and certification for six live bees. " We make sure to meet the needs of the young families wanting organic products while still carrying the products our older customers are used to and prefer. " —Karen Sandell, Green Thumb Nursery ® No matter the season, you've got a reason. Power Wheelbarrows Gas Log Splitters Tillers Snow Blowers Interested in learning more and how to become an authorized retailer? Visit yardmax.com/dealers , email: info@yardmax.com , or call us at 877-YARDMAX

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