Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | November 2017 46 While selling milkweed is necessary for the butterfly population to thrive, it's important to give customers warnings before purchasing milkweed if they have pets or children, Leopold says. "We always educate our customers on how important milkweed is, since it's the only food monarch caterpillars eat," she says. "However, this plant is poisonous, so it's important to have it planted in the right place. Most dogs won't eat it, but little kids might." For a customer looking to transform their backyard to a bird sanctuary, Henson recommends having a feeder that is clean and properly displayed, along with a fresh, clean birdbath. Customers should not forget shade plants, as they provide a cool refuge for birds, Henson says. Plants that produce fruit in the fall, such as flowering dogwood and crabapple trees can keep birds around into the winter months. Henson is also aware of the concern people have for their pets outside. He recommends customers provide a grassy area where pets can mark their territory and spend their time. "With petscaping, explain to your customers the importance of paying attention to their pets' habits outside," Henson says. "A good cedar mulch doesn't attract insects like fleas and ticks. According to Joe Franquinha, to attract butterflies and bees, he recommends selling butterfly bush, astors, rose mallow, hyssop and milkweed.

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