Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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November 2017 | HARDWARE RETAILING 47 Their customers should also be aware of what products they're using on the lawn, since pets might eat the grass." One option to offer may be handheld tools that pull out weeds or spray products such as organic weed killers. Educational Events Establish Retail Credibility One of the best ways retailers can establish their rightful place as an eco-friendly lawn and garden expert is by educating their staff and customers who come to them for advice. For the team at Marin Ace, education has been key to spreading the word about the business and their knowledge, Leopold says. "Our employees help establish Marin Ace as the experts in eco-friendly practices, with an emphasis on pollinators," she says. "We know our customers are looking for greener alternatives, but we also want to educate them on why certain choices are better." Indoor houseplants are a great way to keep customers gardening all year long. " We know our customers are looking for greener alternatives, but we also want to educate them on why certain choices are better. " —Michelle Leopold, Marin Ace Hardware Cast your memories in stone www.midwestproducts.com

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