Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/889894

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Page 54 of 78

HARDWARE RETAILING | November 2017 50 "We discuss the monarch butterfly's migration pattern and their food needs," he says. "The monarch butterfly species is endangered, so we discuss how important it is for them to have milkweed to help sustain them on their long journey up north and then back to Mexico." Outside of the annual event, however, Holdridge Home & Garden Showplace makes sure customers are educated all year long with their indoor butterfly enclosure located in the store. "There is a great learning opportunity for our customers here," Henson says. "Our butterfly enclosure allows them to watch the transformation from caterpillar to butterfly." Whether a retailer is already heavily invested in organic, natural solutions for the lawn and garden or not, Franquinha at Crest suggests retailers approach the decision by not only thinking about what customers are asking for, but also following what they believe in their gut. "You want to answer your community's needs, but don't jump off the deep end and spend thousands on products people request," Franquinha says. "Sometimes I've listened to people and brought products in, and other times you just have to go for it and give something a try. I strongly felt like organic lawn and garden products would do well in the store and among our customers, even if some might be resistant at first. I felt I had a moral obligation to offer them something better, and they trusted us and broke old habits." At Holdridge Home & Garden Showplace in Ledyard, Connecticut, customers flock to the butterfly enclosure inside the store. Here they can watch monarch caterpillars transform into monarch butterflies. " I felt I had a moral obligation to offer them something better, and they trusted us and broke old habits. " —Joe Franquinha, Crest Hardware & Urban Garden Center What's the Buzz? Residents in Plymouth, New Hampshire, visit Rand's Hardware for a variety of reasons. The business works with the local beekeeping association to educate customers on the hobby and provide the tools needed to practice it. Visit TheRedT.com/rands-beekeeping to learn more.

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