Hardware Retailing

DEC 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | December 2017 6 On the Web Video: Market Measure— The Industry's Annual Review Use this video to give employees a big-picture overview of what happened in 2017 in the home improvement industry. Then, talk about how you can improve sales in 2018. This series of quick lessons on topics such as selling skills, merchandising, product knowledge and operations is made for all employee levels. Visit nrha.org to download this month's lesson, listed below. SOCIAL MEDIA LINKS @hardwareretail facebook.com/HardwareRetailing EXPERT INSIGHT How Manufacturers Fared in 2017 The home improvement industry was booming this year, and it's not only on the retailing side. Hardware Retailing spoke to Chad Moutray, chief economist for the National Association of Manufacturers, to find out the forecast from the manufacturing side of home improvement. Check out TheRedT.com/manufacturing-outlook to read a Q&A with Moutray. RESOURCE LIST Plan for Your Future With These Documents You need to have a few records on hand when making decisions for your company, such as business projections and credit history. For the full list, visit TheRedT.com/growth-checklist. PRODUCTS What to Bring to the Party If you want to start or expand your special events rental category, some items will likely become clear customer favorites. For valuable product information you'll want to know before you get started, visit TheRedT.com/party-rental. MARKETING Are Your Marketing Efforts Working? If you're spending time and money to market and brand your business, you want to make sure it's effective. Visit TheRedT.com/marketing-ideas for a few examples of marketing tactics you can test and evaluate.

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