Hardware Retailing

DEC 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/904225

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Page 56 of 70

HARDWARE RETAILING | December 2017 52 R ental at Kempker's True Value started out the way it might at countless other independent home improvement businesses. Owner Chuck Kempker rented tools and equipment mostly to contractors. But then he started getting requests for tables and chairs. Soon he was renting tents, then table linens and china. Today, nearly two decades later, he rents hundreds of items that can help customers host a party or a banquet. If you're looking for a way to diversify your business with a new revenue stream, consider a niche in special event rental. But renting out a tent and chairs is different than renting out a jackhammer or skid loader. You need a different set of skills. Rather than just renting tools and equipment to help customers complete a project, you are helping them host a successful event. To understand the nuances of this category, Hardware Retailing spoke with Kempker, who has four hardware and rental locations in southeastern Iowa, and Dan Fitzgerald of McAuliffe's Ace Hardware in Marysville, Ohio. Both retailers have been successful in special event rentals. We also consulted Chuck Shipp, president of Shipp Cleaning systems (shippcleaningsystems.com and cleanatent.com), who has more than four decades of experience in the rental industry, specializing in equipment cleaning and maintenance. All three offered tips for success in the special event rental category. How to Be Successful in Special Event Rental Welcome to the P A R T Y Jesse Carleton, jcarleton@nrha.org

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