Hardware Retailing

DEC 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/904225

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Page 62 of 70

HARDWARE RETAILING | December 2017 58 Customers for special event rental can include families hosting backyard weddings or businesses holding company picnics or fundraisers. the setup treat the tent with care. But if the customer also wants him to set up the tables and chairs, he'll need to build more time into the delivery schedule and charge an extra fee for the service. Those kinds of details need to be worked out ahead of time. "Communication up front when the customer first starts talking about the rental is critical," he says. "We try to have only one or two of our staff talk to customers about their orders to minimize the chance for cross communication or conflicting information." Get Everything Online The best marketers for your special event category will be satisfied customers. But it is also important to get your entire rental catalog online. "It's very important to have a good website that includes everything you have to offer," says Fitzgerald. Don't just have a list of items, either. "Post pictures of everything so customers can see what you have." Including item, delivery and setup costs is vital, too. The total rental cost of each item may include setup fees for certain items and extra delivery charges, which may vary based on the distance from the store or whether you need to pull a trailer to make the delivery. While the website is the place for listing your catalog of items, use social media and other marketing to draw attention to your rental service. Facebook is a great place to share photos of events you've helped set up and reminders to customers to get their reservations in early for the busy party season, which usually starts as the weather warms up and people start scheduling weddings, graduation parties and family gatherings. Another way to market your rental offering is by talking with other businesses that might have a frequent need for special event rental items. You could also build a relationship with local event coordinators and see if there is any way you can help them serve their customers. American Made & Profitable For Over 80 Years With a variety of clearly marked spring assortments, Ajax offers your c ustomers ease of selection for their specific needs. Each assortment comes in their own unique case. Our storage cabinets and kits, provide assortments of Steel Lock, Brass Lock, Music Wire, Stainless Steel, Extension, Compression and more, each making dispensing efficient and economical. Ask for our Product Catalog which provides product descriptions and size specifications. Toll Free: 855-966-AJAX (2529) www.ajaxwire.com ajaxwire@aol.com 119 Bloomingdale Road, Hicksville, NY 11801

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