Hardware Retailing

JAN 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/918565

Contents of this Issue

Navigation

Page 81 of 90

January 2018 | HARDWARE RETAILING 77 "Removing the gas tanks was the most difficult and longest part of the six-month process of renovating the station, and we had to do that before we could even start planning the store," Speller says. "Our co-op helped us stick to our timeline. Once we realized the business was actually happening, we kicked into gear." Speller's True Value Hardware opened in November 2016. Now, with one year under their belts, Speller says they are thrilled with the potential of their business, but there is a lot to learn. Learning the Ropes Growing up watching his parents run their clothing store created an entrepreneurial spirit in Speller, and he says he always expected to go into business with his father some day. "As a kid, I would knock on doors and ask to mow people's grass in the summer and shovel their driveways in the winter," he says. "In 2010, I started an in-home recording studio with a friend, which turned into a full- fledged entertainment company. We did that for several years." Speller's entertainment company promoted and hosted parties, concerts and events and worked with several platinum recording artists in a variety of genres, including hip-hop, R&B, country, pop and rock. Although Speller considers himself and his father to be "handy" people, and with his father's background in managing rental properties, neither one of them had any direct prior experience in the home improvement industry. "We've realized that everybody has their own name for tools and knickknacks," he says. "It was challenging in the beginning to figure out what people were looking for and to figure out the right questions to ask those people who didn't know what they were looking for." " It was challenging in the beginning to figure out what people were looking for and to figure out the right questions to ask those people who didn't know what they were looking for. " —Allen Speller, Speller's True Value

Articles in this issue

Links on this page

Archives of this issue

view archives of Hardware Retailing - JAN 2018