Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | February 2018 60 Crown Point True Value stays ahead of the curve with new products and items that customers want. "In my opinion, it's important to have variety in this category, but it's also important to have what the customer wants," Bunge says. "If they ask us for a specific product or brand and we don't have it, we'll do whatever we can to get it for them." While Crown Point True Value carries a wide selection of cleaning products to draw in the DIY customer, the team also tested the waters in commercial cleaning products. "The majority of our cleaning customers are homeowners, but about 10 percent come to us for commercial applications," Bunge says. "Our store is located near a hospital, so we receive their business in cleaning supplies, along with churches and the city." Vacuums and the parts to repair them, like disposable bags and new belts, round out the cleaning category at Thayne Hardware. The store has a variety of options on hand so customers can return for items they'll need after the initial vacuum purchase. To make the shopping experience easier for customers, both retailers set up the aisles by product, not brand, which makes it easy for a customer to navigate. No matter what products customers look for in the cleaning department, Rodeck says cleaning is a project that homeowners and professionals will always need for standard upkeep. "This category has been trending toward more DIYers," Rodeck says. "While consumers may feel more comfortable hiring outside help for plumbing or electrical projects, the trend in the cleaning category has been the return of that customer group. Rather than hiring cleaning companies to manage the mess, consumers are taking these household chores into their own hands." To make the shopping experience easier for customers, both retailers set up the aisles by product, not brand, which makes it easy for a customer to navigate. WWW.EISENWARENMESSE.COM Koelnmesse Inc., Darrin Stern, 8600 West Bryn Mawr Avenue, Suite 410 North, 60631 Chicago IL, USA Tel. +1 (773) 326 9925, d.stern@koelnmessenafta.com WORK HARD! ROCK HARD! EISENWARENMESSE – International Hardware Fair Cologne MARCH 4 – 7, 2018 REGISTER NOW!

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