Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/945288

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Page 74 of 114

Keeping Options Open With options in paint and sundries growing each year, being able to offer a larger variety of price points will be paramount in coming months. Options include products that combine paint and primer in one formulation, low-VOC paints and specialty items like milk-based paints for specific projects. Tim's Ace offers multiple lines of paint, Doehrmann says. Having the higher-quality paints is necessary to be considered a real go-to paint store, he says, but going directly to those items isn't always in the best interest of the customer. Lower-priced paints can accomplish similar tasks, and if a retailer is familiar with the paints involved, they can assist a customer in keeping their project within budget. "We're all about the truth when it comes to paint selection and what price a customer should be looking for. When you tell the customer the truth, they know you're invested in their project and not just a potential sale," Doehrmann says. When a customer comes in with a specific project, such as a faux finish on reclaimed furniture for a distressed look that DesCarpentrie has seen continue to grow, starting at the bottom of the price point The paint and sundries department at Cloverdale Ace Hardware in Surrey, British Columbia, features a variety of products for its customers. • Removes Paints, Multiple Layers in a Single Application • SAFE! No Methylene Chloride • Low Odor Formula • Non-Caustic and Biodegradable 800.538.5069 franmar.com Made in the USA SAFE & SMART RESTORATION A W A R D - W I N N I N G P R O D U C T S • A W A R D - W I N N I N G P R O D U C T S •

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