Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/945288

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Page 80 of 114

HARDWARE RETAILING | March 2018 74 The Big Day Is on Its Way A boost in sales, a crowd in the store, lots of goodwill toward your business—there are many reasons why you might host a special event. These events offer a great way to bring the community together with your business front and center. But they're also a lot of work. A successful event, regardless of the size, requires careful planning and attention to detail. A half-hearted attempt that results in chaos on the big day may do more to embarrass your business than advance it. So how can you make sure you're ready? The details will vary according to your specific plan, but if you want to survive your first or 50th event, you should follow a few guidelines. To find out more, the editors of Hardware Retailing spoke to three retailers who have proven records of hosting outstanding events. You can find out more about these retailers on the following pages. Also check out some other resources on this topic. First, see what NRHA's event manager Katie McHone-Jones says about organizing NRHA's All-Industry Conference at TheRedT.com/event-planning. For a timeline to help you prepare, visit TheRedT.com/event-checklist. Then, don't forget to prepare your staff for the big day. Go to nrha.org/FreeTraining and click on "Operations" where you will find two Trainer's Toolbox lessons, "Getting Ready for the Special Event" and "During and After a Special Event." These tools can get your employees ready to help. Your Special Events Survival Guide By Jesse Carleton, jcarleton@nrha.org 25

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