Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/945288

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Page 93 of 114

March 2018 | HARDWARE RETAILING 87 alert followers to changes in store hours and to get the word out about natural disasters and emergencies. "We're known as Boulder's 'second responders,'" Wilke says. "In 2013, we had a 1,000-year-flood, and we provided an update feed of what was going on. The first responders and emergency personnel rescued people out of their homes, and the community basically came to us next. We were there to help them get back into their homes." Nextdoor This website connects people to their neighbors, and residents can request service people or post about community events, missing animals or other neighborhood occurrences. McGuckin uses the website to find out what's going on in its neighborhood and stay tuned into people's needs. "We use Nextdoor as a window into the neighborhood and to see what people are talking about," Wilke says. "The information we get there may inform what we run in an ad that week." reddit Boulder has a dedicated space on the online forum website reddit, and Wilke says the conversations that happen in there offer a similar glimpse into the community that Nextdoor offers. "We look for our name in the posts, and its gives us a little more of a pulse on the neighborhood," he says. Pinterest The project-sharing website has a home for McGuckin and its customers, too. The company uses the platform to share project ideas and get inspiration. McGuckin's boards are organized by hobbies, projects and locations, including fairy gardens, backyard chickens and Boulder, Colorado. "We use Pinterest for project inspiration, and sometimes we put our own twists on existing projects," Wilke says. "We also use our own Pinterest page to post unique designs of our own, projects that are thought up by the marketing department or the diverse brain trust that is our staff on the salesfloor." Sunnyside Corporation 225 Carpenter Avenue Wheeling, Illinois 60090 www.sunnysidecorp.com Thinners Solvents Reducers Retarders Removers Paint Additives Specialty Cleaners Protective Coatings Specialty Chemicals

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