Hardware Retailing

APR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 59 of 88

April 2017 | HARDWARE RETAILING 55 3 Good merchandising doesn't have to be glamorous, but it must be easy to shop. At Mayer Paint and Hardware in Rochester, New York, electrical bins demonstrate some of the essentials of merchandising electrical repair items: clearly marked, fully stocked and organized. 4 This endcap at Saskatoon Co-op, in Saskatoon, Saskatchewan, Canada, serves a dual purpose. It's used as a training aid for employees new to the department. It also helps those employees explain basic electrical projects to shoppers. Each type of switch or receptacle is clearly labeled, and wires are exposed so customers can see how to make the connections. 5 Employees at Klingbeil Lumber Co. in Medford, Wisconsin, have mastered hardware wit. Chalkboards atop endcaps throughout the store make it easy to add drawings and humor to displays. While this is a good tactic for grabbing shoppers' attention, endcaps must also be well merchandised. A bulk display that is fronted and full of a high-demand item makes this an effective endcap. 4 5

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