Hardware Retailing

APR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | April 2017 62 "Additionally, more financing opportunities make residential solar energy more attainable. In fact, we provide financing for our customers when they purchase solar that is similar to getting a car loan. Rebates for solar and tax credits may be available as well." The lowering costs are likely due to improving technologies and rebates, but the Solar Investment Tax Credit (ITC) has also been a major factor in the stability and growth of the industry since its introduction in 2006, according to the Solar Energy Industries Association ® (SEIA). In fact, in the past 10 years, "solar has experienced a compound annual growth rate of more than 60 percent," the association says. In addition, the cost to install solar has dropped more than 60 percent in the last decade, helping the industry expand into new markets, according to SEIA's data. Offering the Best Products, Knowledge and Customer Service When a homeowner begins researching solar energy options, they will have a different experience visiting TreeHouse versus a retailer specializing in solar energy, Waitzkin says. "Not every customer we talk to is ready for solar," he says. "In fact, we have a lot of folks that come TreeHouse not only sells solar panels, but also employs and contracts experts in the industry to properly install them.

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