Hardware Retailing

APR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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April 2017 | HARDWARE RETAILING 63 in and want solar, and we'll actually end up recommending a different project for them to get the most bang for their buck. There may be other improvements a customer should make to their home before undertaking solar. "As a home improvement company, we can make a recommendation and back it up, versus a solar company offering just solar," he says. That emphasis on putting what's best for the customer first is a big part of what TreeHouse prides itself on, Waitzkin says. When a customer visits TreeHouse, an entry-level team member can provide baseline knowledge of the entire store. They also have specialists, designers and home performance consultants to provide a personalized approach to the customer. They can help them determine what projects make most sense for them, he says. For consumers to have a home that runs efficiently, TreeHouse recommends a variety of home improvement projects that best work together: proper insulation and air sealing; high-quality metal roofing; high-performance windows that save energy, block noise and increase natural lighting; and, if it makes sense, solar panels and a backup home battery to achieve net-zero energy. The company integrates top-rated solar products, hires certified installers and has made a commitment to simplify and demystify the process for homeowners. "At TreeHouse, we sell solar like T-shirts," Waitzkin says. "Our solar panels come in small, medium, large and extra large. That's not something everybody does. We made it a core competency; we invested in the expertise; and we made it simple. For us, that made a lot of sense and has allowed us to be more credible to the homeowner." In regards to solar and battery- powered alternative energy, Waitzkin says TreeHouse only carries what they deem to be the best quality products from reliable brands. "We only carry SunPower Solar and Tesla batteries," he says. "Our customer segment is looking Waitzkin thinks overall appearance will be a factor as consumers decide to adopt solar. RATCHETING TIE DOWN NEW FROM Contact Ancra Consumer / Industrial Customer Service at 800-626-8353. www.ancra.com Durable Latex Coated Webbing Wide Handle Ratchet Medium Length Triple Layer Stitching Durable Aluminum Grip Flat Hook 556 Double J-Hook 556-WHK Easy Merchandising Lower Price, Same Ancra Quality 3,333lbs Working Load Limit Flat or J-Hook Superior UV & Abrasion Resistance 2 x27 IN FT Meets WSTDA & DOT Standards 9-Piece Display Box

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