Hardware Retailing

JAN 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | January 2018 18 NRHA News A s a new member of the Instagram community, NRHA follows hundreds of home improvement retailers to get a sense for how the industry is using the popular social media platform. Below is a list of the types of posts NRHA has seen from home improvement companies on its Instagram feed. Sales and Event Promotion • Graphics or photos about online and in-store sales events • Special event invitation graphics • Photos of circulars or other designed graphics promoting sales on individual products Engaging Content • Lighthearted and fun GIFs, images and quotes everyone can relate to, such as holiday-themed posts • Contests, such as an Instagram scavenger hunt that invites customers to participate in sharing photos in your store Retailers Are Using Instagram to Reach Customers Hart's Hardware in Moriarty, New Mexico, uses Instagram to share information with customers about monthly sales.

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