Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/931868

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Page 15 of 112

Call us today at 888-DO IT BEST (364-8237). independentsdoitbest.com "Our goal is to deliver effective marketing at the right time, with the right items at the right prices—all delivered in the right way. " — Rich Lynch, Vice President of Marketing Steve Markley, Vice President of Merchandising At Do it Best Corp., we are Driven to Be the Best at every customer touchpoint—from stocking the right mix of products, to targeted offers appealing directly to their needs and offering an engaging, shopper-friendly in-store experience every time. Truly effective marketing and merchandising requires an agility and precision that only a national co-op with strategic buying power can deliver. That, and the brightest minds from every retail discipline working together to support your business at every stage of growth. Uniting strategies across merchandising and marketing allow us to engage your customers with the right products, at the right price, in the right way, right when they need them most. Innovative merchandising offering top brands, backed by an integrated and flexible marketing program is a great place to break new ground. Let our Merchandising and Marketing teams show you how the right program can translate to immediate and sustainable sales growth for your business. When you succeed, we succeed. IT'S WHAT DRIVES US TO BE THE BEST. DRIVEN TO BE THE BEST. PUTTING THE CUSTOMER FIRST.

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