Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 28 of 112

HARDWARE RETAILING | February 2018 20 Trends Planning for Shoppers' Hungry Impulse Buys Feed Your Customers What They're Craving Your customers may shop impulsively when they are hungry, but you shouldn't plan your impulse product offering on a whim. You likely already sell individually packaged snacks, which Nielsen, a consumer data analytics company, reports is a $33 billion industry in the U.S. People from nearly every household in the country buy single-serve snacks, and they are willing to pay extra for the convenience of grabbing their favorite granola bars and beef jerky at nongrocery stores, Nielsen's 2017 research shows. In addition, the data suggests that healthier snack options offer opportunities for sales growth. Applied to Retail Consider trends in snack foods when you set up impulse displays near the cash register, service counter, housewares or grilling products. Nielsen's research shows that healthy snacks have steadily grown in popularity for the past five years, with sales increases of 18.2 percent on products that don't contain genetically modified organisms (GMOs), 16.2 percent on items that are free from artificial colors and flavors and 11.3 percent on products with no or reduced sugar. Try selling healthy alternatives to the typical selection of potato chips. A test run of those products at your store may reveal that your customers are willing contributors to recent surges in healthy snack sales. Source: The Sweet Success of Snacking Across the Store Report, The Nielsen Co. Nearly all American households buy single-serve snacks. 98 Percent $33 Billion The value of the individually packaged snacks industry in the U.S. Snack bars and jerky are top categories when it comes to sales growth form 2013-2016. Top 2

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