Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | February 2018 58 Although Bunge says the cleaning category may be smaller than his other core departments, he says there are advantages to stocking cleaning items. "I can understand why a retailer might not want to go deep into cleaning because they think it's too small of a category, but I think it's very important," Bunge says. "A good hardware store has to have a good cleaning department. It draws in more customers and it establishes repeat shoppers for these disposable goods." To make customers aware of the category, Thayne Hardware has hosted events that showcase cleaning goods and the products they sell. "We try to have events a couple times a year, like a ladies' night," Rodeck says. "We have a woman in town who makes soap, and she is a big hit at our events. We're supporting her small business, and our customers are looking at her soaps and potentially other products we sell. It's a win-win." What Customers Want While housing the cleaning department near the front of the store to make it accessible and keeping it spick-and-span is important, the products offered should be cleaning staples along with new, unique finds. To introduce the category to all customers, Rodeck reserves endcaps for the quality products he knows customers will return for. "We have one of our endcaps devoted to a line of floor cleaning products that does very well for us," Rodeck says. "For our rotating endcaps, we've featured everything from septic products to a spring cleaning-themed endcap with items customers may need to get their homes organized and clean." " For our rotating endcaps, we've featured everything from septic products to a spring cleaning-themed endcap with items customers may need to get their homes organized and clean. " —Larry Rodeck, Thayne Hardware

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