Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 67 of 112

February 2018 | HARDWARE RETAILING 59 Knowing what specific kinds of items your customers need in your area is a key to potential sales. For example, in Thayne, residents don't have a traditional community sewage system. The Thayne Hardware team knows customers will need the products required to maintain a septic tank, so they always have those products available. To ensure their customers are aware of their stock, the Rodecks create a unique endcap with all of the items a customer will need in one place so they are readily available. Since these products are a frequent need, they can become a practical impulse purchase for any customer. And although green products may be popular in some areas of the country, Thayne Hardware has formed its offerings based on what its customers ask for, Rodeck says. "About 10 years ago, when there was a big push for green products, we tried out a number of items that didn't do as well as we were expecting," Rodeck says. "In this category, as in any category, we adjust based on what our customers are buying. We still have green products because there are some people who ask for them, but a majority of our customers want to use something because it's the right price and they know it will get the job done." Jake Bunge of Crown Point True Value emphasizes fronting, filling and dusting product shelves in all aisles, especially the cleaning aisle. Your Best Source in the Magnetic Field For over 40 years, Master Magnetics has brought you the most complete line of magnetic products to boost your in-store and online sales. Learn how attractive magnets can be for you at magnetsource.com/newlook or call 888.293.9190. The Magnet Source® brand is a proven profit center with over 250 SKUs, trilingual packaging, customized planograms and free merchandising graphics. Old New ™

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