Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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you disappoint them, it takes a more emotional toll on them than if they have the same experience at a big-box store." Panelist Scott Jerousek, CEO of Family, Farm & Home in Ohio, says that the next generation of consumers—millennials and Gen Zers—are helping to reenergize the appeal of independent businesses, which is something independent home improvement retailers should capitalize on. "Small business right now is really cool, and millennials want to take ownership of the local businesses in their towns," he says. "We need to get our customers to take ownership of our locations and gain their trust. It's a good time to be a small business." " Small business right now is really cool, and millennials want to take ownership of the local businesses in their towns. " —Scott Jerousek, Family, Farm & Home Scott Jerousek, CEO of Family, Farm & Home in Ohio, says retailers should take advantage of small businesses being trendy.

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