Hardware Retailing

FEB 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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CUSTOMER SUCCESS STORY RAILROAD AVENUE SUPPLY CO. RockSolid MAX™ Hardware Store POS System Brings New Benefits on Multiple Levels with their statements, tracking them down now involves just a few key strokes, while before it involved spending precious time hunting through filing cabinets for paper copies. "With RockSolid MAX, we spend a lot less time trying to track down paper and a lot less money on photocopies and postage," he reports happily. With more customers asking for statements via email, paper, printing and postage costs promise to go even lower with RockSolid MAX. SIMPLIFIED INVENTORY AND MAINTENANCE, THANKS TO CLOUDBASED COMPUTING Taking physical inventory is also a whole lot easier with RockSolid MAX, Ralph reports. "Before the switch, we would do cycle counts on paper and then manually change quantities for each item in our database," he explains. "Now, if we're doing a full inventory, all we have to do is go out on the floor, scan the items and enter quantities into the system. And we don't need to close the store to do it. We can keep the store open and the program will track the items we sell and make the necessary adjustments while the inventory is in progress." With a cloud-based system like RockSolid MAX, daily backups are a thing of the past. Even better, Ralph can be sure he's running the most current version of the system without even having to think about it. A s President of Railroad Avenue Supply Co. in Stamford, New York, Ralph Beisler doesn't have a whole lot of time to mess with software. Running the Ace Hardware Store ® his family has owned and operated since 1963 keeps him and his team—two full-time employees besides himself and four part-timers—plenty busy. Competition is fiercer than ever; local market conditions are challenging. The good news, though, for Ralph, a hardware industry veteran who has headed up the company since 1975, is that since switching to the RockSolid MAX™ hardware store POS software in February 2016, he has seen an increase in productivity and has saved on hardware and software costs. Plus, he and his team are now able to respond to customer service requests a lot faster, and more easily, than they used to. ROCKSOLID MAX MAKES BILLING EASIER, FASTER AND LESS EXPENSIVE On the productivity front, for example, putting together monthly statements and mailing them out used to take a full morning's worth of printing, assembling, stuffing envelopes and mailing. With RockSolid MAX, reports Ralph, those monthly statements now get done in little more than two hours—less than half the time they used to need! With RockSolid MAX, invoices are saved in the system as PDFs, so if any customers want copies RALPH BEISLER, PRESIDENT OF RAILROAD AVENUE SUPPLY CO.

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