Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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HARDWARE RETAILING | March 2018 4 Contents Departments 06 . . . . . . . . . . . . . . . . . On the Web 08 . . . . . . . . . Independent Thinking 10 . . . . . . . . Taking Care of Business 14 . . . . . . . . . . . . . . . . NRHA News 22 . . . . . . . . . . . . . . . . . . . . . Trends 24 . . . . . . . . . . . . . . . . New Products 36 . . . . . . . . . . . . . . . . . . Checkouts 98 . . . . . . . . . Newsmakers/Calendar 102 . . . . . . . . . . . . . . . . . Last Word On the Cover Tim Doehrmann combined the forces of Tim's Ace Hardware and Interiors Roecker's in Peoria, Illinois, to get into paint . NRHA photo by Kelsey Truex MARCH 2018 | VOLUME 214 | ISSUE 3 82 PROFILE Finding Inspiration in Community Learn how McGuckin Hardware in Boulder, Colorado, draws inspiration from customers, employees and the mountain air to make unique connections with community members across several social media platforms. 90 PROFILE A New Hardware Haven After nearly a century of business in Marcus, Iowa, Marcus Lumber has reinvented its presence with inspiration from another independent retailer—Hartville Hardware. The family business recently completed an addition and store remodel with hopes of becoming a retail destination that customers are willing to travel out of their way to visit. 96 LEGISLATIVE REPORT From the Capital It's important to be knowledgeable about legislative issues that may affect your operation. This report offers insights into the U.S. tax system for online retailers, businesses large and small and everyday citizens. 56 MARKETING On the Campaign Trail Managing a marketing campaign that is cohesive and delivers results can be challenging for someone new to the process. This guide breaks down the best practices for launching a campaign that boosts your brand and brings customers in the door. 44 RESEARCH How Can You Compete Online? It's important to put your business in front of customers online, but as independents, how can you compete against e-commerce giants? We dug into the data to see what customers want, and we talked to retailers to hear the strategies that work for them. Learn how retailers are setting themselves apart, one click at a time. CATEGORY SPOTLIGHT Paint Yourself Out of the Corner One of the easiest home improvement projects someone can make that will have a big impact on their living space is a fresh coat of paint. Discover how you can address the needs of DIYers and professionals who come to you for the latest tools and color mixes to ensure the finished space is on point. 62 74 OPERATIONS The Life of the Party There are a lot of moving parts when hosting an in-store event, so make sure you have carefully planned every detail. Find out how to draw customers into your business through in-store events, while at the same time saving a little cash. 25

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