Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | March 2018 94 One way Marcus Lumber creates a unique experience for its customers is through technology. Designers can help customers create and visualize a remodeled room with virtual reality glasses. The store also has 12 different kitchen displays featuring various types, styles and colors of cabinets to choose from. One of the model kitchens is a fully functional test kitchen that the family plans to use for events and demonstrations. "The test kitchen features a 12-foot-wide screen that shows store ads and can tune into a camera above it," Leavitt says. The remodel also incorporates technology to help customers create and visualize their rooms through virtual reality. "This technology isn't widely used by our customers yet, but having the capability in our store is huge," Leavitt says. "Our thought process is that people who are intrigued by virtual reality will be impressed by our capabilities and tell their friends about us." Down the line, Leavitt says they plan on adding more technology to the business, like QR Codes and video signage, which are just another way to stand out. "Customers can go to Sioux City, Iowa, to shop or they can come to us for their home improvement needs," Leavitt says. "Our goal was to build something so impressive that they want to come to us first. Since we revealed our new showroom, it has paid off in dividends. This was a complete team effort and our employees have helped make our dreams a reality." " Our goal was to build something so impressive that they want to come to us first. Since we revealed our new showroom, it has paid off in dividends. " —Grant Leavitt, Marcus Lumber Co.

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