Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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Page 24 of 114

HARDWARE RETAILING | March 2018 18 NRHA News I n the world of credit card processing, there's a lot to keep up with. Credit card processor and NRHA Business Services Partner Clearent presents some of the most common myths about EMV technology below. For more information about Clearent and to take advantage of a plan designed for independent retailers, visit clearent.com/NRHA. 5 Myths About EMV PCI compliance is still critical, but EMV is a different security method. The goal of the Payment Card Industry Data Security Standard (PCI DSS) is to protect cardholder and sensitive authentication data during the payment process. For example, the PCI DSS restricts the storage of card numbers to reduce the likelihood of theft. EMV adds another layer of security, using advanced cryptography to make it extremely difficult to create counterfeit cards. Retailers need PCI DSS to protect cardholder data and EMV to reduce counterfeit fraud. 1 Merchants are protected if they are PCI-compliant. MYTH While standard EMV can lead to longer transaction times, Quick Chip technology makes EMV transactions just as fast as swiping a magnetic stripe card. With Quick Chip technology, merchants can process EMV transactions in just two seconds, instead of 15 seconds, like with standard EMV. Ask your merchant services provider if they offer this new technology that can help you dramatically reduce checkout times and improve the overall checkout experience for your customers. 2 EMV leads to slower transaction times and longer customer wait times. MYTH One Floor, Endless Possibilities Become a Lock-Tile® Reseller TODAY! • Laid in minutes - Lasts for years! • Leading manufacturer of Modular Flooring Systems • No glue or adhesives required • No Floor Prep needed • Perfect alternative to epoxy or painted concrete floors • Tool rooms • Warehouses • Showrooms • Garages • Fitness rooms etc. Lock-tile Industries LLC. 888.562.5845 • www.locktileusa.com Made in USA COIN (RAISED DISC) & SMOOTH SURFACE TILES BOTH SURFACES AVAILABLE IN 13 COLORS ock-tile ® INTERLOCKING FLOOR TILES

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