Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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Page 49 of 114

March 2018 | HARDWARE RETAILING 43 MERCHANDISING On Full Display E very year, for one night, Buffalo, Missouri, keeps the lights on late. November is a time of celebration around the U.S. with the beginning of the holiday season. In the town in southwest Missouri, they celebrate with an annual Women's Shopping Night, and Buffalo Hardware had a new idea in 2017 to get in on the fun. The business has participated in Women's Shopping Night before. It's an event where businesses across town stay open late and feature deals and giveaways. This year, Buffalo Hardware owner Tim Jasper had an idea for displaying crafts created by his sister-in-law that would leave a lasting image. "We wanted to create something that would stand out and could display items that could hang," Jasper says. "It created a nice space for that event, plus it's an item my sister-in-law can use at fairs and other events in the future." The frames created a merchandising opportunity for Buffalo Hardware that not only displayed the crafts for sale, but drew in customers. Over the years, Jasper and his staff had built up the handyman skills that helped them build the display. With just over 3,000 square feet of salesfloor available, the retailer has always had to figure out unique ways to use his space. "When you're this small and you carry such a variety of things, you have to rely on your gut to fit everything into the store," Jasper says. Buffalo Hardware in Buffalo, Missouri, built a custom display area for craft items during a recent small business event. STUMPS WORST ENEMY UNIQUE SIDE DISCHARGE FRAME • NARROW WIDTH • GREENTEETH ® www.dosko.com/HRM | (866) 418-0474 ... built better than they have to be as seen at

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