Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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Page 65 of 114

Rise Above Common Marketing Pitfalls What are your company's top marketing challenges? HubSpot, a marketing software developer, recently surveyed business owners for its 2017 State of Inbound report. Read about the top pain points companies face and get simple solutions to overcome them to give your marketing campaign the best shot at success. Be sure to … get your message out as widely as possible, stay focused on your target demographic. From physical flyers to targeted social media posts, generating traffic and potential customers comes from many different sources. Generating traffic and leads 63% Be sure to … measure, track and record as much marketing data as possible. Analytics give you and your team concrete data on which tactics pulled their weight and which options you should reconsider as you launch future campaigns. Proving the ROI of marketing initiatives 40% Be sure to … make the most effective use of your budget. Research possible expenditures and evaluate which is most effective to reach your audience and accomplish your goals. Social media posts are low-cost options that amplify your marketing. Securing enough budget 28% Top Pain Points by Percentage of Respondents Sika offers a full line of Professional Grade sealants, adhesives and concrete repair products for the Home Center, Hardware, Lumber, Masonry & retail locations and outlets. • Sealants • Adhesives • Grouts • Concrete/Stucco Patchers • Flooring Levelers • Admixtures usa.sika.com/retailcontest Enter now at: Enter to WIN! Two chances to win: May 31 & Oct 31, 2018 American Express® Gift Card A $500 NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Winner will be chosen by random drawing; odds depend on number of valid entries. Prize subject to terms and conditions of issuer. Eligibility and other restrictions apply. See Official Rules at www.usa.sika.com/retailcontest. Sponsored by Sika Corporation, 201 Polito Avenue, Lyndhurst, NJ 07071. Third party marks used for prize identification only. STRONG. POWERFUL. PROFESSIONAL GRADE.

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