Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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Page 69 of 114

March 2018 | HARDWARE RETAILING 63 63 March 2018 | HARDWARE RETAILING Help Me, Help You A paint department can be a beautiful focal point for any home improvement retailer. For the customer, paint brings a bright, vibrant display of colors to a store, but it's not all aesthetics for them or the retailer. Paint gives possibilities. A customer walking into a great paint department isn't thinking about the most practical item they need to accomplish a task. Paint can open up creative avenues for each customer, giving life to a project they discovered online or have been mulling each time they've entered a room they want to transform. Retailers can latch on to that creative spirit with their own innovative takes on their paint and sundries departments. Developing a strong paint department requires focus on several factors, from industry knowledge and product selection to unique merchandising methods and relevant events. To offer a refreshing take on changes in paint and sundries in 2018, Hardware Retailing spoke with retailers at two independent home improvement businesses that have devoted significant time and energy to the category. Prepare for Customers' Needs in Paint and Sundries By Chad Husted, chusted@nrha.org

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