Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 70 of 114

HARDWARE RETAILING | March 2018 64 Tim Doehrmann and Stan DesCarpentrie have done more than feature the paint department at Tim's Ace Hardware and Interiors Roecker's in Peoria, Illinois. The store on the north edge of Peoria is the combination of Tim's Ace, which opened in 2006, and Interiors Roecker's, a paint and sundries supply store that has been serving the area since 1942. In 2011, the businesses merged together, with Roecker's owner DesCarpentrie becoming the new manager at Tim's Ace. The business has placed paint at the front of its future—quite literally. The paint department is what customers see first when they walk into the store. Another business that has invested heavily in paint is Cloverdale Ace Hardware, a retail location that is part of the larger Fraser Valley Building Supply (FVBS) company. The business also includes several Fraser Valley RONA stores and the FVBS Contractor Division, says FVBS president Ray Cyr. Cyr and paint and commercial sales specialist Jim Dojack have placed Cloverdale Ace in a strong position for paint and sundries in the Surrey, British Columbia, region with connections to paint professionals and DIY consumers. These retailers have seen the changes and advancements made in the paint and sundries category over time and offered their takes on how best to serve the modern paint customers as well as supplying the ambitious projects they are taking on. Aiding in Adventure By its creative nature, paint can be both an exciting prospect and an intimidating task. Technique and hard-earned skills can play a larger factor in painting than other DIY and home improvement projects. While professionals will always have their place in the market, more homeowners are taking on tasks themselves and are looking to retailers as sources for not just products but also advice and guidance, Dojack says. These adventurous DIY consumers can come into stores with great enthusiasm about a project, which gives a retailer a strong chance for the sale if they can keep pace with the technologies and materials used in paint and applicators. These can include the newest brushes with bristles designed for specific paints or knowledge about products across the price spectrum and how they can be used to complete projects. "Consumers are more educated than ever in paint," Dojack says. "Before, we as the paint experts were saying what was trendy and the customer had no way of knowing whether that was accurate. Now, they're coming into the store and dictating what the trends are, so we have to do our homework." Left: Tim's Ace Hardware and Interiors Roecker's is the combination of two Peoria, Illinois, businesses that saw a better future as one entity. Right: Tim's Ace owner Tim Doehrmann (right) and manager Stan DesCarpentrie (left) have made paint a priority for the business.

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