Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 75 of 114

March 2018 | HARDWARE RETAILING 69 and working up allows the customer to see the options they have to achieve the project. Or, if it isn't a specific project the customer is attempting, the choice to select a more eco-friendly paint that will accomplish the same task leaves a lasting impression in a customer's mind. "We don't want the customer to be the one to say, 'Stop, I need to go less expensive.' We'll take them up through the price points and explain just what kind of result you'll get with each option. Some people want to go right to the top, and that's fine if they know what they want and don't mind the cost. But being able to serve trends at every price point is how you attract repeat business," DesCarpentrie says. Paint is what customers see first at Tim's Ace Hardware and Interiors Roecker's. " Being able to serve trends at every price point is how you attract repeat business. " —Stan DesCarpentrie, Tim's Ace Hardware and Interiors Roecker's 1 Gallon Mixer V10 S4 Automatic Vibrational Shaker G36 Manual Clamping Gyroscopic Mixer M3 Manual Dispenser 2000 Bloomingdale Road, Suite 220, Glendale Heights, IL 60139 1-855-SANTINT direct line 847-350-6911 fax 847-350-6912 www.santintusa.com ◎Efficiency up to: 350ml/min x 8 ◎ Piston pump, calibration free and easy maintenance ◎ 3-year warranty High Cost Performance Simultaneous Dispenser A+ Automatic Simultaneous Dispenser 350\600\900 ◎ 100% Recirculation Purge Free ◎ Dry Free ◎ AO350 Automatic Dispenser Simultaneous Dispensing

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