Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 79 of 114

"The Midwest is usually a few years behind the coasts on those things, and whites have been strong on the coast for a while. Grays are still strong, but lighter versions are really getting traction. The off-whites are different as well. People are looking less to the yellow styles of off-white and to more cooler shades," Doehrmann says. Bright colors that have sometimes dominated interior design in past years will continue to be in the customer palette, Dojack says, but as feature pieces. Wallcoverings have been used similarly in recent years. "Trends are heading toward classic combinations, but more subdued, simple and low key," Dojack says. Since paint can be such an emotional decision for customers, Dojack says a retailer can get a feel for why a customer is choosing a particular shade, and he believes the current mood of many consumers is leaning toward calm spaces. "Paint can be a very personal business, far more than other departments in a hardware or home improvement store. You establish close relationships," Dojack says. "Color choice is being made with that in mind, which is why I think you're going to see these calmer colors showing up more often." Cloverdale Ace Hardware, part of Fraser Valley Building Supply, has focused on developing its paint department to become a destination store.

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