Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | March 2018 78 Once you've established your goal, organization is your biggest asset. Start Early Depending on the scope of your event, you might start planning four to six months in advance. When planning their children's safety day, the Huddlestons start by choosing a date. "We have the event at city hall, so we choose a date that will be OK with them," Danica says. "We also don't want to conflict with other events in the community, such as high school graduation." While you can't work around everything going on around town, it's best to avoid big events that could divert your audience. Even if you don't think another event in town will conflict with yours, it may be big enough to cause road closures (for example, a 5K race that runs through town). Even if your customers don't go to the race, it could still make it more difficult for them to come to your store. Schedule Outside Vendors Once the date is established, you can schedule services you need from businesses outside the store, such as entertainers, caterers or your vendors. You'll also need to consider permits or licenses. For Danica, that means purchasing special event insurance (which she needs since she is conducting the event off-site) and contacting a local radio station so they can be present for a live broadcast. Call local authorities for any permits or inspections you may need. For example, if your event involves shutting down a city street or serving alcohol, as does Unterreiner's car show, you will need to get the appropriate permits from city departments. When appropriate, ask store vendors to attend. They are likely to jump at the chance to show their new products, and they may provide giveaways. Having brand-name vendors your customers recognize at your event also Sweat the Details maximmfg.com/HRM (888) 376-0849 as seen at Maxim tillers feature rugged all-steel construction, reliable chain drive transmission and an adjustable tilling width. Delivering durability, power and versatility. helping youR CUSTOMERS garden better

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