Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/945288

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Page 89 of 114

March 2018 | HARDWARE RETAILING 83 happening in Boulder, McGuckin is a go-to source for information for many residents of the mountain town. The Appeal of 'Shoppertainment' McGuckin Hardware marketing and communications specialist Steve Wilke says social media is a vital marketing tool for local businesses because it adds dimension and allows customers to stay connected. "Social media offers another great portal for your customers to keep in contact with you, and it makes you more relevant," he says. "Creating new content helps you stay fresh, and maintaining those avenues of communication keeps customers coming back." Social media is also a powerful advertising tool for in-store events McGuckin Hardware hosts, Wilke says. Aside from shopping, customers make their way into the It's Tent Sale Time! Stop in Thursday through Sunday, May 10 through 13 for our annual Spring Tent Sale! Save up to 70% off an array of items in the tent representing our many departments and save 10% off the ENTIRE STORE*! McGuckin Hardware added an event . December 29, 2017 at 5:55 p.m. ... 11

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