Hardware Retailing

MAR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | March 2018 88 Continued from Page 84 "Our tent sale—especially the spring one—is the landmark sale," Wilke says. "The sales run Thursday through Sunday, and we get a permit from the shopping center next door to put up a huge tent in the parking lot." In addition to helping the company advertise events, social media has also helped McGuckin Hardware communicate store updates, such as when the store was remodeled last year. Departments swapped locations, impulse items moved close to registers and LED lighting was updated throughout the store. Thanks to the hardworking staff, patient customers and regular social media updates about the progress, the store never closed during the remodel. Wilke knows that not every hardware store is able to have a dedicated marketing team to oversee its website and social media, but he recommends a few simple things every home improvement business can do to boost its online presence. "Social media is a very powerful tool that doesn't require a lot of money," he says. "Listen to your customers and take note of what they're searching for. Make sure you're creating original content on a weekly basis to make people want to follow your social media channels. You'll see traffic grow, and soon your community will see your page as a dependable resource." What's Next? Wilke says the company plans to experiment with other platforms and digital capabilities that social media offers this year. "Over the last five years or so, people have started asking, 'What's McGuckin going to come up with next on social media?' Right now, we use Facebook Live to show customers what they're missing during in-store events " Make sure you're creating original content on a weekly basis to make people want to follow your social media channels. You'll see traffic grow, and soon your community will see your page as a dependable resource. " —Steve Wilke, McGuckin Hardware Mi-T-M manufactures: Cold & Hot Water Pressure Washers • Air Compressors • Portable Generators Air Compressor/Generator Combinations • Air Compressor/Generator/Welder Combinations Wet/Dry Vacuums • Jobsite Boxes • Portable Heaters • Water Pumps • Water Treatment Systems MIGHTY POWERFUL | PORTABLE | EFFICIENT POWERFUL POWERFUL | | PORTABLE PORTABLE | | EFFICIENT EFFICIENT THE BRAND YOUR CUSTOMERS WILL ASK FOR BY NAME 3200-PSI Cold Water Pressure Washer www.mitm.com 800-553-9053 Made in with Globally Sourced Components USA

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