Hardware Retailing

APR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 51 of 90

"It's a great feeling to see people come in with plans on paper looking to you for advice," she says. "To be able to fulfill that list, and they come back with a finished product, it's really satisfying." A memorable project she consulted on from beginning to end was a bicycle that a customer found on the side of the road. With Williamson's assistance, he rebuilt it into a motorbike and rode it to the store to show her the finished project six months later. Developing relationships with customers creates value that goes beyond just a sale, Williamson says. Being engaging and personable can make the difference between a one-time customer and a lifetime customer. "It's important to have fun," she says. "I always make sure to ask my customers open-ended questions to keep the conversation going." With all the knowledge she has gained on the job and through additional training, Williamson has her sights on bigger plans for Manchester Hardware in the future. "It's a big goal for us to go through a retrofit through our co-op. To be a part of that initiative has been exciting," she says. "In the future, I'm hoping for an opportunity to assume more ownership within the company." Casey Williamson, manager at Manchester Hardware, enjoys being able to help customers see a project from start to finish successfully. BOOTH 4908 Visit us at www.something-gel.com to get your FREE Sample or pick it up at the National Hardware Show in Vegas.

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