Hardware Retailing

APR 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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April 2018 | HARDWARE RETAILING 73 How The Grommet Empowers Entrepreneurs B ecoming a successful entrepreneur requires time, networking and forging ahead, despite hearing "no" for the hundredth time. As an independent retailer, you're likely familiar with the willpower and determination it takes to achieve your dream. Jules Pieri, co-founder and CEO of project launch platform The Grommet, has seen that scenario happen, too. The Grommet started in 2008 based on an idea Pieri and her co-founder Joanne Domeniconi had to create a home for innovative products developed by entrepreneurs, who the company calls makers. During their time working in consumer product development for children's apparel and toy companies, Pieri and Domeniconi saw many great ideas never reach customers because there wasn't a space for them on store shelves. The solution: Offer a way for entrepreneurs to get their products straight to consumers. "We were determined to create a place that would uncover the most innovative products and tell their stories, and that's what we did with The Grommet," Pieri says. Hardware Retailing learned more about the evolution of The Grommet, how it chooses products and its recent relationship with Ace Hardware. If you'd like to learn even more about how the company identifies upcoming trends and the next hot items, attend Pieri's keynote presentation for free at the North American Retail Hardware Association (NRHA) All-Industry Conference, May 8-10 in Las Vegas. Learn more at nrhaconference.com. A Space for Makers By Melanie Moul, mmoul@nrha.org

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