Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 140 of 248

HARDWARE RETAILING | May 2018 128 That call led to "Good Bones," which is now in its third season on the popular network, Home and Garden Television (HGTV). The first season of the show began filming in July 2015. What began as a side business and hobby turned in to a life-changing pursuit when HGTV picked up the show. Through Two Chicks and a Hammer, they now renovate about 13 houses a year in addition to starring on "Good Bones." To learn more about how their passion led to a successful home renovation company and hit television show, attend Laine and Starsiak Hawk's keynote presentation, "Small Business Management: Turning a Hobby Into Something More," at the North American Retail Hardware Association's (NRHA) All-Industry Conference, on Tuesday, May 8 at 11:30 a.m. Following the presentation they'll be available for a meet and greet with show attendees. Learn more at nrhaconference.com. Random Discovery to Reality TV Stars It's not every day you have someone call and tell you they think you should be on TV. So when the Denver-based production company High Noon Entertainment initially reached out to Starsiak Hawk with a pitch for a show about her mother-daughter rehabbing business, she wasn't sure it was legitimate. "The production company discovered us by mistake," Laine says. "They stumbled upon our Two Chicks and a Hammer Facebook page and saw something they liked. We had a Skype interview with them, and they sent us a video camera to film ourselves and return it. From that, they made what is called a sizzle to pitch the concept of the story. They brought the sizzle to HGTV, and the rest, as they say, is history." After HGTV picked up the show, their side company Two Chicks and a Hammer became a full-time endeavor immediately. In their first season of "Good Bones," they went from rehabbing an average of two homes a year to 10 the first year. By seasons two and three of the show, they were rehabbing 13 homes a year. Because of this jump in production, they needed the funds to purchase homes and invest in the rehabbing process, but they also quit their full-time jobs because the show demanded their full attention. Mina Starsiak Hawk (left) and her mom Karen E Laine began rehabbing homes when they bought houses southeast of downtown Indianapolis in the Fountain Square neighborhood. In 2015, their passion to revitalize the neighborhood became their own TV show. Continued on Page 132 " The production company discovered us by mistake. They stumbled upon our Two Chicks and a Hammer Facebook page and saw something they liked. " —Karen E Laine, "Good Bones"

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