Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2018 132 "Before we got started, we were a bit naive about what was going to happen," Starsiak Hawk says. "We thought someone would just follow us around with cameras, but we quickly learned that's not how it works. Filming the show is a full-time job. But managing Two Chicks and a Hammer with 13 different homes going through the rehabbing process is, too. We quickly realized we needed to gather a strong team around us." While Laine and Starsiak Hawk are the stars of the show, they also have other family members involved. Viewers get a chance to see a Midwestern family's take on their shared goal of revitalizing Indianapolis one home at a time. "If you take the worst house on the block and make it the best house on the block, you've changed that entire street," Laine says. "The neighbors are happy about the changes, and their pride in their home and neighborhood increases as well." As far as running the business together, Starsiak Hawk says they each have found their own place in the operation. "I think my mom and I are very similar, but there are areas where I'm her complete opposite," Starsiak Hawk says. "With our company, I very much am the business end. I have my real estate license and I think about the numbers more, while Mom is the soul of the business with her endless creativity and ideas. I often have to be the one who says 'no' to things to balance out her ideas. I just try to inject realism, so sometimes I come across as the bad guy." A Transformation: DIYers Turned Pros When Laine and Starsiak Hawk first began rehabbing homes together, neither of them had professional training. What they did have was a creative vision and the patience to teach themselves how to do different projects. "After I bought my first house and began the process of remodeling, I went out and bought 'Home Remodeling for Dummies,'" Starsiak Hawk says. "If I didn't find what I needed in there, I would search online and watch YouTube videos." When it comes to home improvement projects, Starsiak Hawk and Laine say they learn what they need to complete remodels by reading books, watching videos online and consulting with experts, like the staff at Fusek's True Value Hardware in downtown Indianapolis. Continued from Page 128 " With our company, I very much am the business end. I have my real estate license and I think about the numbers more, while Mom is the soul of the business with her endless creativity and ideas. " —Mina Starsiak Hawk, "Good Bones"

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