Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 147 of 248

May 2018 | HARDWARE RETAILING 135 "The biggest thing for me when working with a retailer is the responsiveness they can give me," Starsiak Hawk says. "Independent businesses can usually get materials in our hands quickly." Laine also values retailers who understand time is precious. "You want to talk to someone who knows their stuff," Laine says. "Someone who knows what I need and can answer my questions can save me time, effort and trouble—that's huge!" Laine and Starsiak Hawk both realize the impact that shows like "Good Bones" and online resources like Pinterest have in establishing trends and helping homeowners find their style and design preferences. "We try not to focus on trends," Starsiak Hawk says. "Since I work in real estate, I don't like following trends; I'd rather incorporate a more timeless look into the homes we rehab. However, I know our viewers say they get ideas and inspiration from the projects we've done on our show. What's so cool is that if they see something on TV or online, they can go to a retailer and show them exactly what they're trying to replicate. This ensures they have a better chance of getting the desired look than if they had no visuals to present." Family Business Builds Strong Relationships The third season of "Good Bones" premiered in April, and Laine says they are still happy when they hear from fans who say they enjoy watching their mother-daughter dynamic play out each week. "We have a lot of parents and kids who watch the show together and enjoy learning about another family and seeing projects that they feel they could do," Laine says. "It's cool to hear people say they watch our show to relax and forget about work and stress." Laine and Starsiak Hawk have worked together for more than a decade, but seeing their family dynamic play out on TV has brought them closer, the pair says. "There is a certain level of trust you have when you work with your family," Laine says. "We know we'll figure out issues and when we have success, we get to enjoy it together. Yet being in a family business also means taking issues from a normal family dynamic and putting it in a pressure cooker. Instead of going our separate ways, we stay professional and fix issues much faster." Although Starsiak Hawk and Laine couldn't share any future plans or news about "Good Bones," they did say their intention was to continue growing Two Chicks and a Hammer. Their office building is located in a home they rehabbed themselves, and nearby is a warehouse that Laine says they want to transform into a retail space with a liquor license. Both Laine and Starsiak Hawk say working in a family business that's on TV has helped them solve any personal issues they have much quicker.

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