Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2018 136 Though their journey is now broadcast on TV, Laine says their true satisfaction comes from seeing the neighborhoods they work in receive much-needed updates. "We couldn't do what we're doing if there weren't people who cared," Laine says. "For someone who has been living in the neighborhood, it's not their fault if there is a vacant home on the block. We like to think that we step in and can do something to fix the vacant home and add a new family to the neighborhood. " Laine says she hopes the TV show and the nationwide interest in home renovations can clean up neighborhoods and even slow crime. However, they don't want to change or push out the people and the character that make a neighborhood unique. "The neighborhoods we work in are where we live and work ourselves," Laine says. "We like our neighborhood, and we're not trying to change it. What we want to do is get rid of the vacant homes and remove the crime. If we can do that, we can elevate our neighborhood as a whole." When they first started transforming homes in the Fountain Square and Bates-Hendricks neighborhoods of Indianapolis, which are just southeast of downtown, they knew there would be challenges. These neighborhoods had a reputation for crime and most of the homes needed repairs. They had to ask for a lot of trust in buyers, too, Starsiak Hawk says. "I have to explain to potential buyers it may not seem like it makes sense to make a purchase in a neighborhood they aren't sure about, but the vision is that it will increase in value and is worth it," Starsiak Hawk says. "We're creating good homes and providing a good investment for our buyers." Although transitioning from working as a lawyer to owning and operating a family business had its challenges, Laine says the passion she had for the people she helped in both careers remains. "When I was a prosecutor, I met people on their worst days," Laine says. "I was there to help my clients through the process of finding themselves again. And that's what we do with these homes. We find a home on its worst day and make it look good again, bringing a new family to the home." " We're creating good homes and providing a good investment for our buyers. " —Mina Starsiak Hawk, "Good Bones" One Floor, Endless Possibilities Become a Lock-Tile® Reseller TODAY! • Laid in minutes - Lasts for years! • Leading manufacturer of Modular Flooring Systems • No glue or adhesives required • No Floor Prep needed • Perfect alternative to epoxy or painted concrete floors • Tool rooms • Warehouses • Showrooms • Garages • Fitness rooms etc. Lock-tile Industries LLC. 888.562.5845 • www.locktileusa.com Made in USA COIN (RAISED DISC) & SMOOTH SURFACE TILES BOTH SURFACES AVAILABLE IN 13 COLORS ock-tile ® INTERLOCKING FLOOR TILES

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