Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 152 of 248

HARDWARE RETAILING | May 2018 140 A Business Reinventing Home Improvement G rowing up in Southeast Texas, Jason Ballard was conflicted. He spent his days playing outside in a heavily forested, biodiverse area called the Big Thicket National Preserve. However, that same community was also home to a very high concentration of oil refineries. "I had a very 'Huckleberry Finn' type of childhood growing up surrounded by the beauty of nature," Ballard says. "Yet at the same time, almost everyone in my family worked in the oil industry. This crossroads of different ideas led me to have a cognitive dissonance, seeing that I lived in an amazing place and realizing it was horrible what we were doing to it." This glaring contrast took Ballard on a journey to figure out how he could help fix the problem. He got his undergraduate degree in conservation biology at Texas A&M University, and after much research, he realized that the No. 1 use of energy came from structures like homes and commercial buildings that consume energy every day. He moved to Boulder, Colorado, after graduating and began working in sustainable building. "While working in Boulder, I realized that many companies were willing to take up better practices in building and construction," Ballard says. "However, I saw there was a need for a place that sold the best products and offered the best services. With the help of my girlfriend at the time, who is now my wife, we came up with the idea for TreeHouse, a business that reinvents home improvement with the goals of ecological and human health, without lacking great design." Not Your Average Treehouse By Renee Changnon, rchangnon@nrha.org

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