Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2018 144 As TreeHouse began to gain notoriety in Austin, and word spread throughout the home improvement industry about the unique business, it sparked curiosity in executives from a certain big-box retailer. "I don't know the rank or title of the people who walked through our store, but we had a group of men in suits who definitely looked out of place," he says. "We welcomed them to the store, asked what we could help them with and shortly after we figured out they came in from Atlanta. It was an interesting moment, realizing TreeHouse caught the attention of Home Depot, arguably the biggest player in the home improvement game. That was validating." Promoting a New Way to Build In order to grow TreeHouse's customer base and really push the company's mission of reinventing home improvement forward, Ballard wants to make sure TreeHouse offers products that give customers a way to transition their living spaces into more energy-efficient and eco-friendly homes. "I think it would be hard to visit a TreeHouse location and not realize we promote healthy homes," Ballard says. "However, you might not realize it because we don't want design to suffer in the process of adding eco-friendly products. Our goal is for customers to be inspired and help lead a mass adoption of the attitude that a sustainable, healthy home is a better home." Although Ballard says other companies have attempted to create a "green big box," their approach hasn't worked with consumers. "We ensure our customers know we're all on the same team," Ballard says. "We are not judging anyone for what they have done in the past, and we let them know we want to help them design a great home. Part of that equation incorporates health and sustainability, too." When walking through the Austin, Dallas or Plano, Texas, TreeHouse showrooms, customers are able to discover a variety of projects that improve how healthy a home is for them and the environment. They can also realize these projects can have stylish, well designed features. " Our goal is for customers to be inspired and help lead a mass adoption of the attitude that a sustainable, healthy home is a better home. " —Jason Ballard, TreeHouse

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