Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2018 4 Contents 190 OPERATIONS The Power of Cross-Merchandising Find new ways to highlight products and increase sales with innovative cross-merchandising techniques. Take a look at the various strategies you can use to intrigue customers and dramatically grow your operation's average transaction size. 196 FEATURES Road Tripping With Renee Renee Changnon, profiles editor for Hardware Retailing, traveled with Independent We Stand along the Mississippi River to visit enterprising independents. Read about the many common challenges and opportunities independent retailers share nationwide. 210 PROFILE Working to Make Big Bucks When Todd Buckingham opened Bucks & Bolts Hardware & Outfitters, he knew his cousin Jake Buckingham would be the right person to take the reins. Find out how the retailers have used a mobile app to build an engaging customer loyalty program. MAY 2018 | VOLUME 214 | ISSUE 5 172 OPERATIONS Gina Schaefer Reflects on Effective Leadership A Few Good Hardware Stores' co-owner Gina Schaefer has grown the business from a single location to a dozen with more than 280 employees. In this article, discover the six traits Schaefer believes are key to becoming an effective retail leader. 184 MARKETING Let Video Build Your Brand Dennis Yu, chief technological officer of BlitzMetrics, shares his perspective on building your brand, one quick and informative video at a time. Read to learn about Yu's 3x3 video grid and how it can help tell your story, engage customers and boost your brand. CATEGORY SPOTLIGHT Rebuilding After the Storm After severe weather ravages an area, lumberyards and building material centers often lead the charge to rebuild communities. Hardware Retailing spoke with retailers in California, Florida and Missouri to learn how their teams prepare for severe weather and how they serve their customers as the skies clear. 70

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