Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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May 2018 | HARDWARE RETAILING 149 TreeHouse uses its own products, like solar panels, to lessen its total energy consumption. stores were built from the ground up, so I like to think of them as TreeHouse 2.0. Our buildings showcase high design, an exceptional experience and dedication to education." Ballard did not share any specifics on upcoming new developments or future TreeHouse locations, but he did confirm that the ultimate goal of the company is to continue to grow and fulfill its eco-friendly mission. "What TreeHouse offers needs to become the new normal," Ballard says. "We don't ever call our offerings 'green building,' because we don't want to label it as a special kind of building. It just makes more sense." While Ballard admits there is competition in the home improvement industry, he says every business should have its own distinctive offerings or goal in order to survive. "I think independent retailers should remind themselves that they are not Home Depot, Lowe's or Amazon," Ballard says. "I'm a biologist by training. In nature, for example, every single thing has its own purpose and unique way of doing things. In that same way, every business has something unique to offer. Figure out what sets your business apart from the crowd, and then find a way to make that trait the best it can be." As an entrepreneur, Ballard always strives to stay focused on the journey and not be distracted by what others are doing. "There are a few things that have stuck with me from the book 'The Art of War' by Sun Tzu," Ballard says. "You need to 'be where your enemy is not,' and 'break the enemy's resistance without fighting.' To me that means if you try to be Amazon, you'll fail. So be what Amazon can't be. Being an entrepreneur in any industry is difficult, but if you have personal conviction and you enjoy what you are doing, you will succeed." Booth 7219 magnetsource.com Retail Magnetism You can rely on over 40 years of experience and over 250 products to support your continued success. Let us show you how the retail power of magnetic attraction can work for you. Our magnets attract customers and profits. Call 888.293.9190 or visit magnetsource.com/retailsupport Your Best Source in the Magnetic Field

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