Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2018 180 "Good Morning, Beautiful Business." After selling her business, the White Dog Cafe, which she operated for 30 years, she's now busy as a speaker, blogger and activist. "Judy grew her business by holding a lot of events," says Schaefer. "I really started building events into our marketing plan after reading her book and learning more about her story." Finally, Schaefer admires the leadership of Howard Brodsky and Rick Bennet, co-CEOs of CCA Global, a multibillion-dollar company that started the Carpet One Floor & Home chain of stores. "Howard is a true visionary, a risk taker who is not conservative when it comes to investing in new companies or giving young people chances," Schaefer says. In addition to their willingness to take risks, Schaefer also sees the cooperation between the two in their role as co-CEOs as a model to follow. It's unusual for a company to be run by co-CEOs. But the two offer a great example of what can be achieved by working together. "They've been able to put their egos aside and work together," she says. "They have a very healthy mutual respect for each other, which is apparent when they're in the same room." Get Out of Your Store Retailers who want their businesses to grow need to make sure they're staying relevant. Those who don't risk getting left behind in an increasingly competitive business environment. "Our industry is changing quickly," Schaefer says. "The competition is always better funded, smarter and more present. If we stand a chance to survive, we need to be constantly asking ourselves and our team, 'What do we need to do to be better?'" She believes home improvement retailers need to not only be thinking about nuts and bolts, but also about any product or idea that could strengthen their competitive edge. Whenever she is at a trade show or buying market, she is looking for those products that have nothing to do with hardware that might be the next hot niche for her business. She also spends time talking with business owners in other fields, asking for their perspectives on how they are improving their own operations. "Get outside the hardware world. Don't be afraid to try something new, whether it be products or events," she says. Also think about hiring employees with experiences outside of the hardware industry. Continued on Page 183 For outstanding value and performance, dependable D-L products can't be beat. We don't stop here. Dutton-Lainson Company has sales and merchandising programs to increase profits – including competitive pricing, attractive margins, smart packaging and more. ©2010 D-L Brake Winches Contact us today for your FREE catalog! Fuel Ta nk Filers Ag-Industrial Jacks Fence Stretchers What's more dependable than ® products? Dependable Products for Over a Century DUTTON-LAINSON COMPANY S INCE 1886 Hastings, NE 68902 • Tel: 402-462-4141 • Fax: 402-460-4612 E-mail: dlsales@dutton-lainson.com • www. dutton-lainson.com ® ...Our commitment to helping you increase profits!

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