Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 206 of 248

7 Think like a decorator. Customers walking into the paint department at Connolly's Do it Best Hardware in Fort Wayne, Indiana, may have more than just painting walls on their minds. Owner Michael Connolly wants to make the most of their time in that area by promoting products from other areas of the store. There's a display of high-end kitchen mixing bowls nearby. While there's no project connection between the bowls and paint, the display is intended to appeal to customers most likely shopping in that area. "We're in the decorating business," he says. "We operate the paint department with that in mind. There are a lot of women shopping that area, so as they're looking at paint and wallpaper, we're giving them something else to consider." He's also placed a display with special-order cabinet hardware near the paint chip racks. Changing out the hardware on a kitchen or bath cabinet can enhance what the painter is already doing in the room. It's an add-on many might consider while they're thinking of redecorating. BOOTH 4908 www.gelseal.com The newest paint barrier tape that is going to change how the world paints! Get your FREE Sample at the National Hardware Show in Vegas. Touch the tape!

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