Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 226 of 248

Staying Social Online and In-Store Not only does the Bucks & Bolts team stay in touch with customers through the rewards program app, but social media is another avenue Jake says they're continuing to explore. "Social media is free, so we do what we can to create a presence online," Jake says. "My wife is very active on social media, so she'll help with the Facebook page. We've also been testing out Google's My Business, which is a service that shows you how many times a month people search key words, in our case 'Bucks & Bolts.'" In addition to his wife's ideas, Jake also brainstorms with his employees on how to best use their Facebook page. From an employee's suggestion, they began posting polls to get customer feedback on things they'd like to see in the store, or other questions they come up with. After the first year of business, they held a grand opening in May and had a great turnout. The event went so well that it's become an annual customer appreciation day, held every August. "Our customer appreciation event is really an entire weekend of festivities," Jake says. "We offer deep discount sales, we bring in vendors, we'll have book signings and we have a free barbecue, which is a big draw as well." Just as the loyalty program has drawn more business, the annual customer appreciation event always boosts sales, especially in a time when seasonal tourists head home and business starts to slow, Jake says. Jake says they have hosted other events at the store, like a Christmas tree celebration, and a Small Business Saturday event, but they're continually looking for new ways to attract customers. "We would like to increase our business with contractors," Jake says. "No matter what, we want our customers to know we're a hometown store." " We've also been testing out Google's My Business, which is a service that shows you how many times a month people search key words, in our case 'Bucks & Bolts.' " —Jake Buckingham, Bucks & Bolts Hardware & Outfitters Sika offers a full line of Professional Grade sealants, adhesives and concrete repair products for the Home Center, Hardware, Lumber, Masonry & retail locations and outlets. • Sealants • Adhesives • Grouts • Concrete/Stucco Patchers • Flooring Levelers • Admixtures usa.sika.com/retailcontest Enter now at: Enter to WIN! Two chances to win: May 31 & Oct 31, 2018 American Express® Gift Card A $500 NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Winner will be chosen by random drawing; odds depend on number of valid entries. Prize subject to terms and conditions of issuer. Eligibility and other restrictions apply. See Official Rules at www.usa.sika.com/retailcontest. Sponsored by Sika Corporation, 201 Polito Avenue, Lyndhurst, NJ 07071. Third party marks used for prize identification only. STRONG. POWERFUL. PROFESSIONAL GRADE.

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