Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 239 of 248

May 2018 | HARDWARE RETAILING 227 227 May 2018 | HARDWARE RETAILING Promote and Market Upcoming Events Providing educational events and fun workshops for your customers is a great way to build strong relationships. At Hirshfield's in Edina, Minnesota, a sign listing in-store events, seminars, classes and workshops marks it as a reliable resource for project knowledge. Boost Your Employee (or Loyal Customer's) Ego Showing appreciation for your loyal customers and employees is an easy way to create a positive work and store environment. Fair State Brewing Cooperative recognizes its loyal co-op members each month with a sign in the brewery. Honored employees may receive benefits for the month. A Direction to Customer Support In order to serve a balance of DIYers and pro customers, provide options for both. At Holmes Building Materials in Baton Rouge, Louisiana, signage helps direct customers to the right area. Any type of customer can visit the service counter to get help they need, so expert help is vital. Show Off Your Store With Creative Details Your store may be well designed and merchandised, but a little creativity can add the finishing touch. All of the shelving at The Full Kit in Davenport, Iowa, is made out of items found in a hardware store. The owner used reclaimed wood and added metal pipes and water spouts for an extra add pop of interest.

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