Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 37 of 248

IF YOU'RE READY FOR A TRANSFORMATION, VISIT YOUTUBE.COM/TOOLSFORTRANSFORMATION. TRUTH : 77% OF AMERICANS OWN SMARTPHONES. And about 80% of those folks use them to make purchase decisions. So if your 2018 goal is to attract new customers (and keep your current ones), then what worked last year won't work in the future. True Value® has a geo-targeted digital media plan that identifies the customers who already shop with you— and finds new customers who shop the same way. Our digital strategy leverages Google search, shopping apps, social channels and more to serve up the right message at the right time to the right people—driving them to your store. DOES YOUR SUPPLIER DO THAT? ©2018 True Value Company. All rights reserved. TVRG-14125

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